Page layouts, market sharing and profile identifications pretty much sum up the news circulating between all of the popular social networking websites. People are concerned about where Facebook’s profits will go from here and the fact that Google+ is luring in more customers, most of which seem to be single and male.

So where does Twitter fit into all this big news about changing for the future? They have to keep up somehow. It seems as though Twitter has paired with charge card company American Express to help consumers advertise on their webpage. Hmm…that’s not as controversial as the new Facebook timeline layout. But maybe that’s where they’ve gotten the idea?

Which isn’t a bad idea, by the way. Maybe with the news coming to light about the majority of Facebook’s profits coming from website advertisements, Twitter said, “Why can’t we do that?” While they’ve always had advertisements, increasing the amount and simplicity may be the key.

Who wants to deal with customer service and automated phone calls anyway? American Express helps simplify this project. Twitter is beginning this project with the first group of 10,000 consumers, who must all use or accept American Express cards. American Express will also give each consumer a $100 ad credit for the website.

Consumers will be able to login to the website, set up their own account and create an ad for their company. No need to organize the information with customer service. Then the specifics are narrowed down to where and when the ad will be displayed on the webpage. So, ideally, an advertiser would log on, set up the ad and be good to go. Pretty simple. Simpler than Facebook? Maybe.

Will it bring consumers in? Yes! So with Facebook reporting an approximate $2 billion, billion a B, advertising revenue for 2011 and Twitter estimating only a $139 million, million with an M, advertising revenue, something definitely needed to change to allow Twitter to keep surviving. Estimations are already being made that with this new advertising system in place, advertising revenue may jump up to $259 million for 2012.